12 Actionable SEO Tactics You Can Do For Your Website Now
As a business owner, you know that ranking higher in search engine results pages (SERPs) can mean the difference between getting found by potential customers and losing out to your competitors.
But what exactly does it take to rank higher in SERPs?
There's no one-size-fits-all answer, but there are some SEO Central Coast tactics that can help your website get started on the right track.
1. Research your keywords
Before you can optimize your website for search engines, you need to know which keywords to target. The best way to do this is to research the keywords that are already driving traffic to your competitors' sites.
There are several tools that you can use to do this, but our favourite is Google AdWords Keyword Planner. This tool allows you to enter a competitor's URL and see which keywords they are bidding on.
2. Optimize your title tags
Your title tag is one of the most important elements of your website when it comes to SEO. This is the text that appears in the search results when someone searches for your keyword.
Make sure that your title tag is clear and concise, and includes your target keyword.
3. Optimize your meta tags
In addition to your title tag, your meta tags are also important for SEO. Meta tags are the short descriptions that appear under your title in the search results.
Again, make sure that these are clear and concise, and include your target keyword.
4. Optimize your website content
Once you have researched your keywords and optimized your title and meta tags, it's time to turn your attention to your website content. Make sure that your content is relevant to your target keywords and that it includes those keywords throughout.
5. Promote your content
Just creating great content isn't enough - you also need to promote it if you want it to rank in the search results. There are several ways to do this, but some of the most effective include social media, guest blogging, and link building.
6. Optimize your images
Don't forget about optimizing your images for SEO. Whenever you upload an image to your website, make sure to include relevant keywords in the file name and alt text.
7. Add new content regularly
One of the best things you can do for your website's SEO is to add new content regularly. This keeps your site fresh and relevant and helps to improve your ranking in the search results.
8. Use external links sparingly
When you're linking to other websites from your own, it's important to use external links sparingly. Too many external links can hurt your SEO.
9. Internal link strategically
In addition to using external links sparingly, you should also internal links strategically. This means linking to other pages on your website that are relevant to the topic at hand.
10. Optimize your URL structure
Your website's URL structure is also important for SEO. Make sure that your URLs are short and include your target keyword.
11. Use social media wisely
Social media can be a great asset for your website's SEO if used correctly. Posting regular updates and engaging with your followers will help to improve your ranking in the search results.
12. Monitor your progress
Finally, it's important to monitor your website's SEO progress regularly. This will help you to identify what's working and what isn't so that you can make the necessary adjustments.
These are just a few of the things that you can do to improve your website's SEO. By following these tips, you can see a significant improvement in your ranking and traffic over time.
