9 Ways Click And Collect Can Boost Your Retail Strategy

As the retail landscape continues to evolve, so too do the methods in which consumers purchase goods. In recent years, we've seen a dramatic shift from traditional brick-and-mortar shopping to online purchasing, as eCommerce provides consumers with greater convenience and choice via click and collect delivery.

However, there is still a place for brick-and-mortar stores, particularly when it comes to Click and Collect services. Click and Collect allows customers to order goods online and then collect them in-store at their convenience. This type of service is becoming increasingly popular, as it offers the best of both worlds - the convenience of online shopping combined with the instant gratification of in-store shopping.

When you hear the term "click and collect," you may think of online shopping. But this term can also be used in brick-and-mortar stores. So, what is click and collect?

Assuming you're familiar with the basics of online shopping, click and collect works similarly. You browse the website or app of your chosen retailer and add items to your virtual shopping basket as normal. At the checkout, you select the "click and collect" option instead of home delivery. Some retailers will give you the option to choose a nearby store location for pick-up, while others may assign a location based on your delivery address. Once you've placed your order, you'll receive an email or text notification when it's ready to collect. This is usually within a few hours, but can sometimes take up to 24 hours depending on the retailer.

When you arrive at the store to collect your order, you'll need to bring along a copy of your confirmation email or text message, as well as some form of photo ID. Once the staff member has located your order, they'll scan a QR code or barcode to confirm that it's been collected. And that's it! You're now free to enjoy your purchases.

If you're not able to collect your order within the specified time frame, most retailers will still hold onto it for a few days before returning it to stock. However, it's always best to contact the store beforehand to let them know of any changes to your collection plans.

Click and collect is a convenient option for busy shoppers who want to avoid shipping costs or who need their items right away. This service is offered by many major retailers, so it's easy to find a store that offers this option.

The following list explains how Click And Collect can be a good thing for your retail strategy.

Increased Foot Traffic

Click and Collect services can help to increase foot traffic in your store, as customers come to collect their orders. This allows you to upsell and cross-sell other products and services that you offer.

Higher Conversion Rates

Click and Collect orders have been shown to have a higher conversion rate than online orders, as customers are more likely to complete a purchase when they're already in your store.

Improved Customer Satisfaction

Customers are often more satisfied with Click and Collect orders than traditional online orders, as they can avoid delivery charges and receive their goods more quickly.

Increased Sales

Click and Collect can help to increase sales, as customers are more likely to purchase additional items when they're already in your store.

Reduced Returns

Returns are often lower for Click and Collect orders than traditional online orders, as customers have the opportunity to inspect their purchases before taking them home.

Improved Customer Loyalty

Click and Collect can help to improve customer loyalty, as customers appreciate the convenience and flexibility of the service.

Greater Efficiency

Click and Collect can help to make your retail operation more efficient, as you can batch orders together and schedule collections at times that suit you.

Reduced Costs

The cost of implementing a Click and Collect service is often lower than the cost of traditional home delivery, as you can make use of existing staff and infrastructure.

Increased Competition

Click and Collect can help you to compete with larger retailers who offer similar services, as it provides customers with a reason to visit your store.

Click and collect is a convenient shopping method that's becoming increasingly popular in today's fast-paced world. With just a few clicks, you can have your items delivered straight to your local store for pick-up at a time that suits you. Plus, there's no need to pay costly home delivery fees. So why not give it a try next time you need to do some shopping?