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Building a website is one of the first steps a business takes to establish its online presence. While making and publishing a website has become more accessible, what matters is whether the website is conversion-focused or not. If you are working on a project with a reputed web design company, they'll ensure that the website performs in the conversion of a visitor to a customer or fan!
The common thought that hovers in the mind is whether having a paid tool for web design can enable you to make the website conversion-foused. The answer is NO! Tools, be it paid or free, need expertise from the user to get the utmost results. Having a web design company as your project partner serves the purpose efficiently. Skilled professionals in the industry have all the knowledge required to maximize the results from your website.
In this comprehensive guide, you will learn more about website design for conversion optimization. Read till the end to gain valuable insights on the topic!
Every marketing manager and website owner is obsessed with growing conversions on their website. Website design that urges visitors to convert into customers enables the business to scale bigger. If you feel that conversion-focused website design is just a buzzword, wait till you check out its benefits-
For B2B businesses, it assists in generating qualified leads and higher sales
Helps in enhancing the shopping experience of the customer
Cost optimization in improving the customer journey
The best web design companies in New York harp on a positive user experience to drive higher engagement. It is a fact that poor user experience leads to low engagement and restricts the business from achieving maximum scale. Key factors contributing to a seamless user experience include proper mobile optimization, conversion-focused design, and personalized content.
While we know that to rank better on the SERP, the role of Search Engine Optimization is crucial. However, it is interesting to note the contribution of website design in gaining better rankings on the SERP.
A flawless website designed by the best web design company in NYC will make it easier for search engines to find and rank. A conversion-focused web design will allow the creation of a responsive site, easy navigation, and crawler friendly. All these ensure that more visitors reach your website and stay there longer.
Several psychological and design elements are critical to conversion-centered designs (CCD). Here you go -
With this design element, you can hijack your visitor's attention by creating a tunnel vision effect. Imagine placing a window on your website where your call-to-action is the view. The circular arch resembles a frame in the distance, preventing the visitor's eyes from wandering anywhere else on the website. Strong dynamic shapes help retain the visitor's focus on the desired CTA on the page.
The gameplay of colors and contrast is the most effective when it comes to enhancing a part of the website more than others. The more effort a designer puts in to differentiate the CTA from other elements of the website, the better conversion results can be expected. Colors are known to derive emotional responses from the user. Here are some of the popular colors and the psychological repercussions of each-
A blank area around a spot of importance is known as white space. Simple spatial positioning is used to help the CTA stand out from the surroundings with the help of white space. The white space's color depends on the website's overall color theme. Adding breathing room for your website elements will help CTA to stand out distinctively.
One of the biggest psychological triggers most successful websites use is the "sense of urgency." When you ask the user to take a desired action within a specified time frame, it increases the chances of engagement. Terms such as - buy now, limited stock, offers expires in.., etc., add a sense of urgency and scarcity. Such pressure points make the visitor develop a fear of missing out, and the chances of clicks on the CTA increase significantly.
Social proof is derived from your existing set of customers and engaged users. Adding stats such as the number of registrations, completed projects, or client testimonial videos act as a "push factor" for a new visitor on the website. When your social proof showcases that your existing client base is sufficiently engaging with your business, it encourages new visitors to join the crowd too!
When optimizing the conversion rates, the right strategy is subject to multiple A/B testing by the team. A top-rated web design company will always ensure a data-driven approach to A/B testing and strategy planning for increasing conversion rates. Here are some of the top strategies to try out-
It is found that 40% of users bounce off your website if the page loading time is more than 3 seconds. Around 10 years ago, Amazon accepted that 100ms of latency leads to a 1% loss in sales! In 2006, Google mentioned that another 0.5 seconds of delay caused a 20% drop in traffic. Here are some tips to help you enhance your page loading speed-
Use of a lightweight theme
Remove unnecessary plugins
Compress your image and video files on the website
Use Cache plugin
Try to compress the JavaScript and CSS file
Is your product page tempting enough to instantly make a user click on the CTA? Does it offer all the relevant information a user needs to make the purchase? If the answer is NO, then it is high time to optimize the product page. A well-optimized product page is a key strategy that helps to increase the conversion rate. Here are some of the tips to improve your product page performance-
Use high-quality images
Add product features and benefits to the customer
Add similar services or products for cross-selling/up-selling
Easy navigation through a website makes it easier for the user to make a decision. Make proper use of visual cues such as arrows or scroll animation to direct the user to the desired CTA. The reason behind this is simple: the faster your user reaches the CTA, the better the chances of them making a purchase. This clever use of the UX design supports the ultimate aim of the website.
A staggering 92.3% of internet users access the internet with their mobile phones. Trends suggest that by 2025 there will be 1 billion 5G connections globally! This proves that making mobile-friendly sites should be the first instruction you should set across to your partner web design company in NY.
Think of your mobile visitor and desktop site visitor as the same. Making only a responsive mobile website doesn’t work as Google emphasizes on creating high-value mobile sites. Conversion-focused design approach implementation should necessarily include the optimization techniques which will make the mobile website better and faster.
When a high-conversion website is the ultimate goal, the need to use the right tools and resources is inexplicable.A aesthetically pleasing website and optimizing it for conversion will help the business to grow faster.
Here are our recommended tools to help you get conversion- designs-
Are you noticing visitors reaching your website but not converting as expected? To tackle this issue, heat maps offer an effective solution. They pinpoint areas of friction on your site that require attention. Lucky Orange provides heat maps that reveal user behavior—where they pause, click, or exit. You can strategically optimize those areas by understanding where confusion or frustration arises. This tool also includes form analytics, highlighting where potential customers abandon your sign-up process.
Plus, you can gather user feedback through polls and access a consolidated analytics dashboard. Lucky Orange's integration with HubSpot adds another layer, granting marketers and sales teams valuable insights through individual user data within contact records.
Remember how we mentioned that nearly half of your website visitors might leave if it takes more than three seconds for your page to load? If you're unsure how well your website holds up on various devices and platforms, it's a good idea to give Google PageSpeed Insights a go.
This tool dives into your page's loading times and hands you a score ranging from 0 to 100, gauging performance on both mobile and desktop versions. Google breaks down this score into four key areas: First Contentful Paint (FCP), Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). This breakdown provides a clear picture of where your website might be hitting a snag. If your score reaches 90 or higher, things are looking good. Scores between 50 and 90 indicate room for improvements, while anything below 50 signals the need for more significant changes.
The best part? Google PageSpeed Insights won't cost you a dime, so there's really no reason to hold back – start using it right away to enhance the performance of your website. And if you're seeking top-notch performance enhancements, consider exploring reputable web design companies in New York to give your site the boost it deserves.
In this world of evolving technology and online businesses, your website must stay ahead of the curve to get business. Designing a website with a conversion focus will keep your business growing. Now, it is time for you to take action and get connected with the best web design companies in NY to build your high-converting website from experts.
