The digital age has transformed how we conduct business, so it's critical for marketers to keep up with their prospects' demands by constructing a well-oiled lead generation machine. Lead generation is divided into groups of marketing activities that coincide with the stages of the buyer's journey. These marketing activities are traffic generation, visitor conversion to leads, and lead conversion to customers. In fact, turning leads into customers is a marketer's top objective, according to the 2018 State of Inbound study.
