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A user behavior analytics tool can help you understand your users better by giving you in-depth and accurate insights. Choosing the right analytics tool that is hotjar vs mouseflow, hotjar vs Lucky Orange, or hotjar vs fullstory can aid you in making significant changes and enhancing customer experience. There are many business benefits of using a user behavior analytics tool like hotjar vs Crazyegg, such as it can help you know your customers’ needs, wants, & expectations and deliver an awesome user experience.
The traditional web analytics tool like Google Analytics can help you gather quantitative data about your users. You can know the time duration, page visits, loading speed, and so on. But you can’t know why users exited your site without converting. Here, the user behavior analytics tools like crazy egg vs hotjar or lucky orange vs hotjar come into the picture.
The user behavior analytics tools can help you know why your users behave as they do. It can help you to collect qualitative customer data. By conducting a thorough qualitative data analysis, you can know your users’ issues, problems, and pain points. Here, in this blog, we will discuss some of the top user behavior analytics tools, Hotjar vs Mouseflow vs WebMaxy. This comprehensive information can help you to choose the best tool for your business as per your needs.
You can also check out an overview to see the differences between Hotjar, Webmaxy and Microsoft Clarity, FullStory, CrazyEgg or LuckyOrange to get an idea of how these tools compare to each other.
Let’s talk about Hotjar vs Mouseflow first as they were old players in the industry.
Mouseflow was founded in 2009 by Lasse Schou with the intention of helping entrepreneurs like him to get the user behavior data that will help business owners and market owners. Soon, it grew to become an enterprise-grade software with multiple functionalities to collect data.
Hotjar arrived in 2014 with the intention of providing the same values to small to medium-sized businesses (SMBs). It continued to add features and grew to become one of the most preferred tools by both medium and large-sized companies for collecting user behavioral data.
However, Hotjar can be hard on the budget of budding companies with limited resources. Fortunately, Webmaxy, the latest behavior analytics tool among the three, hotjar vs mouseflow, hotjar vs crazyegg, and hotjar vs fullstory we have been discussing solves that issue.
Hotjar offers limited session recordings which in turn leads you to get just fewer customer insights. However, with Mouseflow there’s no limit to which you can capture your users’ sessions.
Both Hotjar vs Mouseflow helps you discover website experience issues. Hotjar’s Frustration Score uses 3 events to identify the potential issues while Mouseflow’s Friction Score takes more than 7 unique friction events into consideration.
Hotjar’s Frustration Score is only available in the Observe Business and Scale Plan. But Mouseflow’s Friction Score is available in all plans without any additional cost.
Hotjar offers heatmaps that tell you the density of clicks in the different website areas. Mouseflow heatmaps give you additional information with more than 10 data points per click to help you in optimizing your website for conversions. Its surface heat maps of the website elements can help you know what is getting maximum user engagement.
Hotjar recently introduced conversion funnels as a feature of their Observe Scale Plan but they don’t offer form analytics. Mouseflow offers both conversion funnels and form analytics features. You can see how the visitors drop and convert throughout the different steps of the funnel. Form analytics helps you see how your website forms are performing.
Hotjar limits the number of responses you can receive from a campaign whereas you can get unlimited feedback responses in Mouseflow.
Take a WebMaxy Analyzer 7-day free trial.
Webmaxy is the perfect solution for budding businesses who want to track their visitors closely. In the Hotjar vs Mouseflow vs Webmaxy conversation, ease of use and affordability are not the only advantages of Webmaxy.
WebMaxy, one of the best Hotjar alternatives aims to deliver the best user behaviour analytics to the users. We are the preferred tools for SMB’s and enterprise customers. Here why you should choose webmaxy for visitor analytics-
Below are the features of Webmaxy that will assist you to collect all the visitor and user behavior data you might need.
It is a graphical representation of the click-density of a particular webpage. You can build heatmaps in Webmaxy within minutes by going to Analyze>Heatmap. Then, click on the “Create a heatmap” button at the top right corner.
You can view the click-heatmap of any page by clicking on the red play button across each page. You can create as many heatmaps as you want for different web pages.
You can compare the click patterns and densities of visitors from different devices through the dropdown at the top center. You can change the dates between which you want to see the data by using the option at the top right.
This way you can analyze which website elements and CTAs users are clicking on your website. You can use this information to position your CTAs relevantly and get more user engagement.
These show how deep your prospects scroll down on one of your web pages while browsing. This will help you understand how useful they find your content. You can use the toggle at the bottom center of the heatmaps to view scroll maps for that page.
Based on the frequency of the depth of the scroll, the scroll map will be color coded. For instance, the red-colored area sees more engagement as compared to the green one.
Go to Analyze>Sessions to access all the live recordings of the user sessions. You can find other details about the visitor such as location, device, and browser details as well.
To play the live session recording, click on the red play button. You can see how the website visitors interact and engage with your website. You can know how they view and navigate through your website.
This accurate information can help you in making precise changes that enhance customer experience. Watching session recordings can help you in identifying any website issues or problems that your customers might be facing.
You can add notes at various points in the clip to mark areas of improvement through the button at the bottom right.
Webmaxy offers many templates that will help you to create surveys quickly. Navigate to Engage>Survey and click the “Create new survey” button at the top right.
You will get two options: start from scratch or build from a template. We recommend you choose the latter as it will simplify your process.
After setting the questions of the survey post and choosing a template, you can set them to pop up on certain pages when certain conditions are met.
This feature of Webmaxy will help you to test the conversion rates of various funnels and campaigns by setting certain steps in a sequence you would want your visitor to take.
Navigate to Analyze>Funnels and hit the “Create new funnel” button at the top right and follow the instructions on the on-screen prompt.
You can modify the conversion funnels later if you want to through the green edit button in the middle. To view how a particular funnel is performing, click on the blue graphs icon on the left.
To deliver value in every possible way to your target audience, you need to understand them which requires the right tool. There are three tools that help you collect behavior analytics data: Hotjar vs Mouseflow vs Webmaxy.
Webmaxy is the best option for budding businesses and solopreneurs for the following reasons:
Webmaxy offers a free 14-day trial. Sign up today! We hope we helped you choose the right tools in the Hotjar vs Mouseflow vs Webmaxy debate.
Select the best analytics tools for your business requirements.
