How to Choose Amazon Keywords for Marketing

You are selling on Amazon, and you want to be more successful than you already are. You realize that with better keywords, you can get a higher ranking. This can also help you identify and outsell your competition, provide marketing content concepts, and better determine the trends and needs of your target audience.

To find a solid keyword, start by typing three letters into the search bar of either Amazon or your favorite search engine. That will provide a drop-down of the most common suggestions. If you are not there, maybe you need to reconsider what you are using. You can also choose other keywords and keep going through the process. This is time-consuming and rather tedious, but it could give you a greater insight into what you should use.

Deciding on Keywords

When deciding on keywords, you may want to think from the other side. You are developing words based on your perception of the product. You may want to determine the needs of the potential buyers. What words would a customer use to find your product? When you come up with new keywords, be sure that you use them consistently throughout the process. You are targeting people who are ready to buy and increase the pool of new customers.

Don't underestimate the importance of monitoring your success. Keep an eye on the success, or lack, of the new keywords. You can set up a dashboard to help show the results. This can help you decide if you need more or new search engine keywords. Contact our team to learn more.

Developing these keywords should come from product terms, words or phrases used by your competition, and what the audience will understand. Product terms are difficult to come up with but result in better hits. Look at terms the Brand is using to describe itself. Your competitors are a good source of information. Don't use the same words that they do, but substitute synonyms or similar descriptors. Audience terms are a very broad area. This will attract a wider group of potential buyers.

Keyword Tools

There are some free tools that can help you identify the keywords you are looking for. Google provides Analytics and Trends. If Google shoppers are using these search terms, it is likely that Amazon prospects are using the same ones. Google Trends is available even if you don't have a separate e-store. This tool lets you see how keywords have performed in the past.

The number of keywords is not limitless. You will need to screen out the lowest performers or questionable terms. SEO is continually evolving. To be successful you will need to stay in pace with trending and changes in the marketplace. Just like brick-and-mortar retailers who move products around to stimulate sales, changing your keywords periodically will help find new potential customers.

If all of this is too much for you or your staff, think about consulting with professionals. It could be money well invested in increasing your visibility and sales.