How to Grow a Beard: A Guide for the Beardless

Sussex Beard Oil Merchants was founded in 2013 when Matt White decided to do something to improve the look and feel of his beard. After extensive research, Matt concocted a perfect blend that left his beard feeling healthy and looking great. He knew instantly he had to share it with all his bearded friends. It was all handcrafted right here in Sussex. 

Since our humble start, we’ve added numerous other products to our collection to keep up with demand and give our customers a well-rounded beard care arsenal. Each of our products is tested and used in-house before introducing them to the market. You can rest assured the people behind Sussex Beard Oil Merchants proudly use our products and learn how to use a beard oil. 

Our products are all handcrafted locally, packaged locally, and are now distributed worldwide. We take pride in producing a quality product, and it all started with the Original Sussex Beard Oil. Thousands of hours went into researching, formulating and testing the product to ensure we could offer our customers something special, just like them. Don’t just treat your beard with Sussex Beard Oil, but make it part of your daily routine. Your beard and your skin will thank you.

The Sussex Beard Oil Merchants brand was distinct and strong from the very start. But, after appearing on CBC’s Dragon’s Den in Season 10, the brand became even more well known in beard communities across Canada and throughout the United States.

Our brand represents our eclectic customers from all backgrounds. We know Sussex Beard Oil is used by a  diverse group of people and we couldn’t be more proud. From farmhands to executives and everything in between – our products truly are for everyone.

We believe this so much we wanted to make sure we didn’t leave anyone out. So in 2012, we introduced the “If You Must” shaving soap because we know not everyone can  grow a beard. Some of our best customers are firefighters, police officers, military, oilfield workers, etc. And we didn’t feel right leaving anyone behind because their jobs don’t allow facial hair.