Writing a press release is an effective way to share news and announcements about your business, organisation, or event with the media and the public. Here's a step-by-step guide on how to write a press release:
Start with a compelling headline: Your headline should be concise, attention-grabbing and accurately reflect the main news or event you are announcing.
Write a strong opening paragraph
The opening paragraph, also known as the "lead," should summarise the most important information in a concise and engaging manner. It should answer the "who" "what" "where" "when" and "why" of your news.
Provide additional details in the body
The subsequent paragraphs should expand on the information provided in the lead. Include relevant facts, quotes, statistics and any other details that support the news you are sharing. Make sure to prioritise the most important information and arrange your paragraphs in descending order of significance.
Incorporate quotes
Including quotes from key individuals involved in the news or event adds credibility and a human element to your press release. Quotes should be attributed to the appropriate person and should provide unique insights or perspectives.
Include relevant background information
If necessary, include a separate section after the body of the press release to provide additional background information about your organisation, event, or product. This section can include a brief overview, history, mission statement, or any other relevant details that help contextualise the news.
Add contact information
At the end of the press release, include the contact information of a media contact person who can answer any questions or provide further information. Include their name, title, organisation, phone number, email address and any other relevant details.
Use a boilerplate
A boilerplate is a short paragraph that provides a standard description of your organisation, including its mission, history and notable achievements. Place this paragraph at the end of your press release to provide a consistent overview of your organisation.
Format correctly
Follow standard press release formatting guidelines. Include your organisation's logo at the top, along with the words "Press Release." Use a clear and legible font, such as Arial or Times New Roman and double-space the text. Include a release date or "For Immediate Release" at the top.
Proofread and edit
Before distributing your press release, thoroughly proofread it for any grammatical errors, typos, or inconsistencies. Ensure that the information is accurate and concise. Consider having a colleague or editor review it as well to provide feedback.
Distribute your press release
Once you are satisfied with your press release, you can distribute it to media outlets, journalists and relevant online platforms. You can use press release distribution services, or your organisation's website to share the news.
Remember that press releases should be factual, objective and journalistic style written. Avoid excessive promotional language and focus on providing value and newsworthy information.
