Listen first! Invite you to know about new marketing, Social Listening. Just listen to increase sales.
In the digital age where everything is online As a result, the behavior of consumers has changed. The internet and social media have become part of our daily lives. According to statistics from Hootsuite, it was found that Thais aged between 16 - 64 spent more than 8 hours using the Internet. which produces various information. More and more in the digital world Brands and start -ups You can use this information to analyze marketing , increase sales (เพิ่มยอดขาย)and upgrade your business.
Today, LINE SHOPPING will take you to get to know Social Listening, a new marketing strategy that just "listening" can help your business grow. Let's have a look!
What is Social Listening?
All entrepreneurs and online businessmen may be familiar with Social Media, but many people may not know what Social Listing is. “Listen to the voices of social media.” In the marketing corner, this term collects information about consumers and social media users. Whether it's happening on Facebook, Instagram, Twitter, YouTube, etc., to know who "who" is talking about a brand. our products or services Or what comments have happened? How are you talking about (Mention) in a negative or positive way?
In Social Listening, we use a tool or platform called “Social Listening Tool” for listening to different sounds. occurring from all over the world online
What are the benefits of the Social Listening Tool?
The opinions, comments and stories generated by online media users are extremely important insights and cannot be overlooked. Whether it is information about products and services of competitors, influencers. (Influencer) and Key Opinion Leader, Industry News, Trends and including comments and reviews from customers Because all of them are both Data and Insight that businesses and brands can use to develop their businesses further. For example:
Create a customer database (Customer Database)
Create a good feeling and relationship with the brand's consumers and customers.
Create content that readers want and answer customer questions.
generate new ideas for marketing campaigns
Produce content that satisfies the audience
Improve and develop Customer Journey to be more convenient and faster.
It can be seen that the Social Listening strategy is very beneficial to the business both in the short and long term. Especially businesses that sell products online You should not miss using this kind of tool.
What is the difference between Social Listening and Social Monitoring?
These two words are often used together. Therefore, many People start to wonder if it's the same word? Or is it a word that has a completely different meaning? It's actually a very similar strategy. which are different as follows:
Social Listening
Focus on looking at the overall brand. What products and services are discussed in Social Media? in which direction in order to understand the needs of customers and analyze customer groups of competitors' businesses Then apply the information that has been obtained.
Social Monitoring
Focus on tracking and curating our own brand, such as commenting. and complaints (Comment & Complaint), the process of purchasing products and services including responding to problems that arise with customers, such as the ordering process is not convenient for new customers or the product ordered by the customer has a problem This will improve and prevent future pitfalls. Social Monitoring also focuses on measuring the success of marketing campaigns and brand awareness.
Nowadays, there are many Social Listening Tools available such as BrandMentions, Hootsuite, Brand24, ZocialEye, SocialEnable, etc. which businesses can choose to use. as required
How important is Social Listening to your business?
The digital society is a rapidly changing world. various popular trends They come and go quickly. Businesses therefore have to closely follow trends. no matter what Everyone was immediately aware of them through social media. Comment Tracking What customers say is both negative and positive. All of them are important to the direction of business development, making Social Listening an indispensable strategy nowadays.
Now that you know the Social Listening strategy and tools of social listening. There is another platform that can help increase sales, which is LINE SHOPPING , which comes with a comprehensive store management tool “ MyShop ” with features such as a real-time stock counting system, time-cutting. True, Flex Message system that automatically accepts customer orders, has Storefront to create a free online selling website. It's your own. You can bring the website to sell for free. This is to be shared on various social media. increase sales channels Able to track order status from start to finish and supports multiple payment channels whether transferring money pay via credit card Cash on delivery or pay via Rabbit LINE Pay without switching apps. No matter what kind of online store, start a business and Easily increase sales on the LINE SHOPPING platform.
