Top 10 On-Page Ranking Factors for SEO in 2022

On-Page SEO is the practice of optimising a website to rank higher in search engine results and drive more traffic to the site. The goal of on-page SEO is to improve the visibility and organic search results of a website so that it can attract more visitors from Search Engines like Google, Yahoo, and Bing without the need for a digital marketing agency Sydney.

There are many factors that can influence your website’s ranking in SERPs (Search Engine Results Pages). However, not all of them are within your control. For example, you can’t change the quality of your website’s content or the number of backlinks pointing to your site.

But there are some on-page ranking factors that you can control, and by optimising these factors, you can improve your website’s search engine ranking. In this article, we will discuss the top 10 on-page SEO factors that you should focus on in 2022 to improve your website’s ranking.

1. Title Tags

Title tags are one of the most important on-page ranking factors for SEO. A title tag is the HTML element that specifies the title of a web page. Title tags are displayed in search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

2. Meta descriptions

Meta descriptions are another important on-page ranking factor for SEO. A meta description is a short description of a web page that is typically used by search engines in SERPs. Meta descriptions are also sometimes used by social media sites to generate preview text for links shared on their platforms.

3. Headings and subheadings

Headings and subheadings are important for both usability and SEO. Headings help users to scan a web page and understand its structure, while also breaking up the content into manageable pieces. Subheadings further divide sections of content and can be used to highlight key points. Search engines use headings and subheadings to understand the topic of a web page and to index it accordingly.

4. Keywords

Keywords are terms that are associated with a particular topic or subject. They are often used in search engine optimization (SEO) as part of the process of keyword research, in order to identify which keywords to target in order to rank for relevant queries in SERPs.

5. Image optimisation

Image optimisation is the process of optimising images for use on the web. This involves reducing file size, using the correct file format, and choosing appropriate keywords for image filenames and alt text. Image optimisation can help to improve page loading times, which is important for both usability and SEO.

6. Internal linking

Internal linking is the process of linking to other pages on your website from within your site content. Internal links are important for two main reasons: they help to improve the user experience by making it easier for users to navigate around your site, and they also help to boost your SEO by passing link equity between pages.

7. External linking

External linking is the process of linking to other websites from your own website. External links are important for SEO because they help to improve the link popularity of your site, and can also help to pass link equity between websites.

8. Page speed

Page speed is the speed at which a web page loads. It is important for both usability and SEO, as faster pages tend to be more user-friendly and have better search engine rankings.

9. Mobile-friendliness

Mobile-friendliness is the degree to which a website is easy to use on mobile devices such as smartphones and tablets. It is important for both usability and SEO, as more and more users are using mobile devices to access the internet.

10. Content quality

Content quality is the overall quality of the content on a web page. It is important for both usability and SEO, as high-quality content is more likely to be engaging and informative for users, and is also more likely to be found by search engines.

These are the top 10 on-page ranking factors for SEO in 2022. By optimising your web pages for these factors, you can improve your chances of ranking higher in SERPs and driving more traffic to your website.