The analysis of a web strategy can be oriented to different aspects, from creative writing to conversion paths. In our SEO Company in Patna digital marketing, When looking at website optimization and overall web strategy, accessibility should be one of the top goals in 2022.
Although "accessibility" is an inclusive term, the main aspects that we will deal with in this article are the great constant migration to mobile devices, the disclosure of information and its transparency, and the adequate interpretation of the users' intention. Users. In 2020, the development of your web strategy must revolve around the needs of the audience. By offering a good user experience, you will be able to get your message across and achieve your business goals more quickly.
Transparency above all else: if users don't find what they're looking for on your site, they'll find it elsewhere
Transparency above all. Websites have come a long way lately. With a good strategy, they can become your best tool for increasing the trust and credibility of your prospects and customers. Users want to feel in control of their experience on websites, and you must help them with this to share more and more content. Posting prices on the site is an excellent example. This action lends credibility to your brand and enables you to qualify or disqualify prospects early on. You'll earn points if users can also quickly access prices from the main page and navigation menu. Try to make your prices clear, and do not forget to include calls to action to make sales.
A B2C example of this practice in action is that of the clothing company Everlane. On all of their product pages, they have the following section:
Based on honesty and information, this strategy gives the brand reliability. It makes customers feel more in control of their purchasing decisions.
Product reviews are also valuable to your business. Prospects tend to trust other customers' experiences, and you can use this to your advantage. Suppose you make the information available to customers. In that case, you will be able to capture your company's vision accurately, and you will always be one step ahead. Even if you decide not to include them on your site, prospects will still find honest opinions about your products. Suppose you go ahead and retain this information on product pages. In that case, users will spend more time on your website, and your brand will gain credibility.
Displaying prices and including reviews are just two tactics you can use on your website to persuade shoppers, drive promotion, and eliminate interference in the sales process. Suppose you can keep potential buyers on your website and prevent them from having to look elsewhere for information. In that case, you will improve the experience for everyone.
Embrace mobile technologies and improve accessibility; the rest will come by itself.
The use of mobile devices continues to increase, and in the last two years, this has also included the B2B sector. Overall, web traffic on mobile devices today accounts for 52% of global web traffic. At Ranking goal, 46% of our blog traffic comes from mobile devices.
Now is the best time if your company has not yet implemented a mobile-centric strategy. By adopting a "mobile" mindset when writing, designing, and converting for your business, you will improve the experience on conventional teams as well, as you will be forced to be shorter and more precise. It is not to say that you should create less content, but instead that you should focus on clarity and precision. Presenting information concisely is effective in attracting the attention of your audience.
In addition to adopting a mobile mindset, you have to focus on accessibility.
We spoke to Christina Mallon, Accessible Design Lead at Wunderman Thompson, for help at our US headquarters. Christina began her presentation with a question: "Did you know that your marketing content excludes an audience of 61 million people in the United States? There, one in four people has a disability ».
This data reinforced our belief that accessibility should be a priority for every marketer today and in the future. We are not perfect, but we have formed a team to improve our process.
Take the fonts and sizes you use to provide a better user experience. Make certain hyperlinks are easily identifiable. What content could you add to include more users? You could consist of subtitles for your videos for the hearing impaired or perhaps a screen reader for low vision users on your blog. Improving accessibility for those who need it will allow you to offer an optimized experience for everyone. Design for minorities, and the rest will follow.
